Advertising Campaign: Iaios
The campaign centered around the slogan, "A sweater, a story to tell," emphasizing the emotional connection between clothing and memory. The concept was inspired by the portrait as an object that not only holds memories but also sparks the telling of personal stories. Each image in the campaign presents sweaters as cherished items that bring past experiences to life, evoking nostalgia and warmth.
Through this approach, the campaign encourages viewers to see each sweater not merely as a garment, but as a memories, tying into the main slogan and creating a narrative that feels both personal and universal.
This project was created during LABASAD's Master's in Editorial and Advertising Illustration, for the module "Illustration for Advertising Projects".