Illustration and Poster Design for RENFE’s 20th Short Story Competition 2026
The goal of this campaign was to encourage railway passengers to take part in the competition by submitting their own short stories.
The creative concept is based on the figure of the story observer, a character who quietly observes the life unfolding around them. Through the perspective of an open train carriage, the observer encounters a cast of distinctive characters and everyday scenes filled with narrative possibilities, transforming each journey into an endless source of stories. The illustration invites viewers to adopt the same perspective and discover the storytelling potential hidden within every trip.
Work process
Typography proposal
Color test
